Your FAILURE or SUCCESS online depends on keywords. I can show you why they're more important than any content you'll ever write, more important than any domain you'll ever buy, and how all of your success hinges on finding the best keywords for you.
The web is filled with content and hundreds of millions of blogs, and yet to get an Alexa rating in the top 100,000 sites you only need a little more than 1,000 unique visitors per day or so. And yet you need at least 1,000 visits per day or more to become mildly successful making money online. Wouldn't you like to be part of that 1% and not in the 99% of unsuccessful bloggers?
It's the same as the reason 99% of America is dirt poor and 1% are wealthy. All you need is opportunity, and through hard work and determination you can be wealthy too. Well, working online doing keyword research reveals opportunities that are available. How will anyone find your site in search if you're not using keywords that people search for everyday? And if you don't put those keyword in all the right places, you will never unlock the magic combination required to get a high placement in search engine results!
I'm about to teach you the 6 MAGIC KEYWORD AREAS you need to know about!
Keywords in a URL: For the most part, successful bloggers still agree that keywords in a URL helps. When I do google searches I see words in domain names highlighted all the time - so I see it working in action. Some people believe that google favors keyword rich domains over MSN and Yahoo!. When creating posts and pages you also need relevant keywords there, but try to be as natural (language) as possible.
HTML Title Tag: Most blogging software creates this automatically from the post or page title you enter. You need to make sure that it's not more than 75-85 characters (optimally), and usually 6-8 words or less is best (with just a few important keywords).
Meta description: The description of your web page in a search engine listing is taken from the meta description tag in web page html code. Fortunately is you're using blogging software or any modern content management system (CMS) you really don't have to worry about that nowadays. I use a Wordpress plugin in my blog to use the first few sentences of my post or page in the meta description. If you don't have a meta description tag - the search engines will just use the first 30-odd words of text on your page as the description for a search result. Your best best is to summarize every post or page by starting out with a synopsis at the top peppered with relevant keywords.
H1 and other html heading tags: Just like in a book, the index, chapter, or section titles are most important. In a web page they organize and structure the document - so keywords used in these headers are of more importance than in the content text itself.
Image alt (attribute) tags: Within an image tag is an "alt" attribute where you can specify some text. The text is supposed to be used to describe the image for people that can't see it. Search engines of course index alt text for images because it's a description. Too many keywords is spammy, just enough is good SEO. One thing I can tell you for sure is that good image alt keywords are like gold for things like google images. You would be surprised how many new visitors you can get from google images with lots of good descriptions.
Keyword Density: Keyword density is the different between quality content and spam. The search crawlers are getting smarter by the day. If your content is keyword this, keyword that, keyword(s), keyworded, keywording, keyword keyword - the crawler will probably pickup pretty quick that you're a keyword spammer. You could even do this by accident. Make sure your content reads like natural conversation (with relevant keywords). It should be obvious if you're getting spammy. If you want to check your home page or other posts for keyword density, you can use the free Webjectives Keyword Density Analyzer.
Now that you know where to place the keyword, you need to know where to do the best keyword research. You should check out the Google Adwords Keyword and Trellian Keyword Discovery tool (both free - just google them) which will not only give you great keyword suggestions, but also you'll get a sense of how many searches there are for keywords and phrases (in addition to the competition for them in the adwords tool). You need to know what your top keyword are for your blog before you even write the first post. Have you done your research?
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