Do you have an online business? Looking for ways to market it to a wider public? Have you tried blogging yet? Yes, blogging is a popular and instantaneous way of making an impact on the general public, especially if you want to market your online business.
Here are a few ways how you can market your products:
Attract more people to your webpage - If your page is interesting, it'll find its way to a wider public and if you add the link to your business website, interested readers might click to see what you have on offer.
Get better rankings - Use keywords and phrases which you think will have higher search results and hence more chances of traffic flow to your blog, hence, greater ranking on search engines.
Get better investments - Display the products you are marketing and include appropriate information that you think will direct people to your business page. More the people, bigger the bucks!
Develop a good relationship with visitors to your blog - Develop a good rapport with the readers and appreciate their tips, advice or updates regarding products you have on offer as well as the services you are rendering them. This information should be considered as important and useful to develop your online business and your relationship with your desired audience.
Work on two-way communication with your readers - If you interact with your readers, and allow them to place their comments and questions, then you have a good chance of developing a better relationship with them than if you didn't. However, make sure you work on their advice and be quick to respond.
You might not know, but many large companies have started their own blogs to help market their products. So it's never too late for you to start updating yourself technologically and enhancing your online business by blogging!
Thursday, February 9, 2012
Can a Relationship Dating Blog Help Your Own Relationship?
Blogs are the most popular channels of communication today, due to the great number of people with computers and internet connections. It is a channel to which anyone can voice their opinions about everything without constrain unless it is some very sensitive issues that deal with state affairs. That's why it's so popular. Bloggers have their own market, and some experts say that the total viewers of blogs combined is significantly larger than national TV. For some people, it is merely used as a place to dump their emotional garbage though.
Blogging about relationships is common in most personal blogs. Many people share their inner world with their audiences, and that includes their relationship "good"s and "bad"s. Relationship blogs are popular and they draw a lot of viewers. Writing about relationships keep the blogger thinking deeply about their relationship, how you feel about it, and finally those thoughts are typed out in posts for readers to cheer, to sympathies and to read.
If you have the passion for such blogs, it is easy to get started with a few quick tips.
Talk about the stuff about relationships you are passionate about. For examples are "holding hands", text messaging "and "sweet talking". Once you start the blog, be committed to it and post regularly. That will keep readers coming back for more. Your benefits in posting is not only the viewership you would enjoy. As you post more, you learn more about relationships and you keep getting better.
If there are issues, you are not comfortable sharing, keep it simple. You are not obliged to showcase events of your life anyway. Also, that would keep your viewers guessing and waiting for more "juicy "details. Last but not least, since you are going to do it anyway, give your best to your blog. After all, it's an extension of you.
Blogging about relationships is common in most personal blogs. Many people share their inner world with their audiences, and that includes their relationship "good"s and "bad"s. Relationship blogs are popular and they draw a lot of viewers. Writing about relationships keep the blogger thinking deeply about their relationship, how you feel about it, and finally those thoughts are typed out in posts for readers to cheer, to sympathies and to read.
If you have the passion for such blogs, it is easy to get started with a few quick tips.
Talk about the stuff about relationships you are passionate about. For examples are "holding hands", text messaging "and "sweet talking". Once you start the blog, be committed to it and post regularly. That will keep readers coming back for more. Your benefits in posting is not only the viewership you would enjoy. As you post more, you learn more about relationships and you keep getting better.
If there are issues, you are not comfortable sharing, keep it simple. You are not obliged to showcase events of your life anyway. Also, that would keep your viewers guessing and waiting for more "juicy "details. Last but not least, since you are going to do it anyway, give your best to your blog. After all, it's an extension of you.
Can Making a Relationship Dating Blog Help With Your Own Relationship Communication?
A blog derives its name from the word "weblog" (which is a publication that is created and meant for circulation on the world wide web). Blogs have become the best thing since sliced cheese because it offers the chance to be heard (*cough*and feel important*cough*) to everyone and their grandmother's dog, as well.
Relationships are not exactly a new convention.
In fact, I would even venture so far as to say that they started showing up many, many thousands of years ago (regardless of what Facebook may tell you). Relationships have a very important place within the stucture of society as well as within the foundation of each individual's life.
Furthermore, communication is one of the key factors that influence if a relationship will begin to thrive or end, to turn positive or negative. It follows that relationship communication therefore also has an important place within our society today - if my no other means, affiliation.
So, can you effectively and efficiently kill two bird with one stone? Can you improve your relationship communication by blogging about it?
Of course, you can - anything is possible if you use this tool tactfully and with a few key points in mind:
Write about issues of communication that you have a passion for: If you love the topic of nonverbal communication, hitting the blog with new submissions will be a pleasure.
Write frequently: If you continuously proclaim to the blogging world just how important it is to have "open communication with your partner", there is a good chance that you will remember the phrase when it becomes applicable to you.
Write about topics that you may not feel comfortable discussing within your own relationship: No need to provide specific details to the world about your love life, but if discussing the issue of rebuilding trust with your partner after an affair has your stomach in a ball - discuss it on your blog to begin with. After writing about the topic, researching solutions, and providing advice you will be in a better place to using your own suggestions.
Make your blog popular: the more readers you have on your blog about relationship dating, the more likely you will have the urge to present them with new reading material. Advertise and market your tool.
There are 4 ways that you can improve your own relationship communication by creating and maintaining a blog about relationship dating. Keep up the good work and who knows, maybe you'll have your own relationship advice column one day.
Relationships are not exactly a new convention.
In fact, I would even venture so far as to say that they started showing up many, many thousands of years ago (regardless of what Facebook may tell you). Relationships have a very important place within the stucture of society as well as within the foundation of each individual's life.
Furthermore, communication is one of the key factors that influence if a relationship will begin to thrive or end, to turn positive or negative. It follows that relationship communication therefore also has an important place within our society today - if my no other means, affiliation.
So, can you effectively and efficiently kill two bird with one stone? Can you improve your relationship communication by blogging about it?
Of course, you can - anything is possible if you use this tool tactfully and with a few key points in mind:
Write about issues of communication that you have a passion for: If you love the topic of nonverbal communication, hitting the blog with new submissions will be a pleasure.
Write frequently: If you continuously proclaim to the blogging world just how important it is to have "open communication with your partner", there is a good chance that you will remember the phrase when it becomes applicable to you.
Write about topics that you may not feel comfortable discussing within your own relationship: No need to provide specific details to the world about your love life, but if discussing the issue of rebuilding trust with your partner after an affair has your stomach in a ball - discuss it on your blog to begin with. After writing about the topic, researching solutions, and providing advice you will be in a better place to using your own suggestions.
Make your blog popular: the more readers you have on your blog about relationship dating, the more likely you will have the urge to present them with new reading material. Advertise and market your tool.
There are 4 ways that you can improve your own relationship communication by creating and maintaining a blog about relationship dating. Keep up the good work and who knows, maybe you'll have your own relationship advice column one day.
How Will This Blog Help Me Sell My Product?
Recently, I took on a client who is looking for a new approach to selling a product whose sales have flattened. (Sound familiar?) Her product is a cookbook full of healthy recipes geared toward diabetics; her question was, how is a blog likely to help her generate sales?
Two sentences into my reply, I realized that this is killer material which applies broadly across all kinds of business models. Here's what I told her:
There are a lot of other people out there selling books online, right? But only a fraction of them sell cookbooks, and an even smaller proportion sell cookbooks, and ultimately only one of them combines easy diabetic-friendly recipes, useful anecdotes, a pleasant writing style and a low price - you. (I assume I am representing you at least reasonably well?)
The same trickle-down effect applies to people who buy books, buy cookbooks, buy diabetic-friendly cookbooks. And among those there are going to be people who want exactly what you're offering. Your first objective is to define your very specific category in which you and your product are #1 - and define your target market with the same level of detail. (For those who remember, this same concept was illustrated in an August 2007 post about marketing to the Long Tail.)
Then the blog is how you connect them-in a few easy steps.
1. Define your voice and subject content.
For example, you could define your blog as a "lite" version of your cookbook: stories about your experiences as a diabetic, news items showing how the foods showcased in your cookbook are rising in popularity, the occasional recipe, and so on. Alternatively, you could make your blog more of a forum for other diabetics to share their own "wish lists" for diabetic-friendly recipes.
2. Pull in information from various sources.
Do you cruise the internet consuming content related to cooking, diabetes, health eating, etc? If what you find is germane to the theme of your blog, bookmark everything and use it for future posts! Example: a graph documenting trends in healthy eating, a new bestselling cookbook (and what it lacks, that yours has), another blogger's personal accounts of the difficulties of eating healthy with diabetes. This stuff is all out there. Navigating the internet, particularly with search engines like Google, is an invaluable skill - very apparent in an exercise like this. (Search Engine Guide has some very user-friendly tutorials for novices, on how to effectively search the internet.)
3. Write, and write often.
Search engines tend to favor active, dynamic sources of information. A web site which is published and never changes will rarely reach its full potential, because Google, Yahoo! and other search engines don't trust them as much. If you, the blogger, show expertise and dedication by updating your site with fresh content on a regular basis, you immediately establish your authority and expertise in the subject at hand. As a rule of thumb, if your blog's primary objective is to sell products or services, you should write once a week at minimum. Many bloggers post once a day, or more.
Your goal is for your blog content to become link bait - the kind of content that people read, reread, forward, and post all over the internet by their own volition. Once you get really good, you'll effortlessly be creating link bait on a regular basis.
And then a remarkable thing will happen. After a few months of regular, dedicated activity, the search engines will start to take notice of the frequent mentions of keywords that are relevant to what you sell, e.g. "healthy eating," "easy recipes," "low calorie," "diabetic-friendly," and so on. Meanwhile, visitors begin to interact with your content, posting comments of all types: supporting your ideas, contradicting them, elaborating on them, and so on. If a few of those people are themselves bloggers, your visibility begins to multiply. Your blog starts to climb higher and higher in the search rankings for these topics.
A sizable proportion of people are typing these terms, along with the word "cookbook," into Google and other search engines. They're someone's customers-and if your blog ties back to your e-commerce enabled web site, they're yours and you're already halfway to making a sale. With each and every one of them. Effectively, what you've done here is humanize your site, draw people in and engage them with your unique content, and stand out in their minds the next time they're presented with a dozen options to buy cookbooks.
There's no doubt that this is a significant time commitment. But patience is a virtue-and like all marketing projects, you get what you put in! Have some fun with it, and the upside is all yours for the taking.
Two sentences into my reply, I realized that this is killer material which applies broadly across all kinds of business models. Here's what I told her:
There are a lot of other people out there selling books online, right? But only a fraction of them sell cookbooks, and an even smaller proportion sell cookbooks, and ultimately only one of them combines easy diabetic-friendly recipes, useful anecdotes, a pleasant writing style and a low price - you. (I assume I am representing you at least reasonably well?)
The same trickle-down effect applies to people who buy books, buy cookbooks, buy diabetic-friendly cookbooks. And among those there are going to be people who want exactly what you're offering. Your first objective is to define your very specific category in which you and your product are #1 - and define your target market with the same level of detail. (For those who remember, this same concept was illustrated in an August 2007 post about marketing to the Long Tail.)
Then the blog is how you connect them-in a few easy steps.
1. Define your voice and subject content.
For example, you could define your blog as a "lite" version of your cookbook: stories about your experiences as a diabetic, news items showing how the foods showcased in your cookbook are rising in popularity, the occasional recipe, and so on. Alternatively, you could make your blog more of a forum for other diabetics to share their own "wish lists" for diabetic-friendly recipes.
2. Pull in information from various sources.
Do you cruise the internet consuming content related to cooking, diabetes, health eating, etc? If what you find is germane to the theme of your blog, bookmark everything and use it for future posts! Example: a graph documenting trends in healthy eating, a new bestselling cookbook (and what it lacks, that yours has), another blogger's personal accounts of the difficulties of eating healthy with diabetes. This stuff is all out there. Navigating the internet, particularly with search engines like Google, is an invaluable skill - very apparent in an exercise like this. (Search Engine Guide has some very user-friendly tutorials for novices, on how to effectively search the internet.)
3. Write, and write often.
Search engines tend to favor active, dynamic sources of information. A web site which is published and never changes will rarely reach its full potential, because Google, Yahoo! and other search engines don't trust them as much. If you, the blogger, show expertise and dedication by updating your site with fresh content on a regular basis, you immediately establish your authority and expertise in the subject at hand. As a rule of thumb, if your blog's primary objective is to sell products or services, you should write once a week at minimum. Many bloggers post once a day, or more.
Your goal is for your blog content to become link bait - the kind of content that people read, reread, forward, and post all over the internet by their own volition. Once you get really good, you'll effortlessly be creating link bait on a regular basis.
And then a remarkable thing will happen. After a few months of regular, dedicated activity, the search engines will start to take notice of the frequent mentions of keywords that are relevant to what you sell, e.g. "healthy eating," "easy recipes," "low calorie," "diabetic-friendly," and so on. Meanwhile, visitors begin to interact with your content, posting comments of all types: supporting your ideas, contradicting them, elaborating on them, and so on. If a few of those people are themselves bloggers, your visibility begins to multiply. Your blog starts to climb higher and higher in the search rankings for these topics.
A sizable proportion of people are typing these terms, along with the word "cookbook," into Google and other search engines. They're someone's customers-and if your blog ties back to your e-commerce enabled web site, they're yours and you're already halfway to making a sale. With each and every one of them. Effectively, what you've done here is humanize your site, draw people in and engage them with your unique content, and stand out in their minds the next time they're presented with a dozen options to buy cookbooks.
There's no doubt that this is a significant time commitment. But patience is a virtue-and like all marketing projects, you get what you put in! Have some fun with it, and the upside is all yours for the taking.
Will Starting a Blog Help You Achieve MLM Success?
When I started my MLM business, I was immediately told I needed my own blog in order to achieve MLM success. I was told it was immensely important to my work and my business. I will admit, this idea took a bit to sink in and even then when I got the website up, but did very little with it for some time. It was mainly waiting for me to get started. More correctly, for me to finally understand how tremendously important it is to my business to have my own blog.
I had the blog up, but did not do any work on it as somewhere in my head I was constantly thinking later. I had so many other parts to mind, why would I have a blog? I had all these other funnels that I put so much time in to, that are great.
I finally got it. It was one of those a-ha moments that you hear and read about. My blog really is my business. The only funnel to MLM success is to have a successful blog. Everything else I was doing, the social sites, the article writing, the free ads, the auto responder, all comes back to my website and my blog, that truly is my business. I started to work on making the blog look good and search engine attractive. Not only was did this blog contain my whole business, but it needed to have the right look and the right content. I found out that web design is just as important and is a whole business of its own. It took a bit of work, but once it was done and I could start to add my blogs to it, I discovered that working on it is actually quite a bit of fun. Good thing I enjoy it as it is important to constantly work on it and add valuable content. All the work to create a website that is me and my business.
Another great important reason to have your own blog is that it is the one part of your business that is yours and that you control. Should any of the other business funnels fail, you will still have your hub and your lists.
A couple of very general, but essential, tips on creating a blog. Since the blog now is your business, it needs to reflect you. Make sure it contains interesting and valuable material to your readers. Do not forget to add some fun too. Avoid any form of negativity such as criticism or arguments. Should your blog start to become uninteresting and dull, then you need to change you. As simple as that. Your blog works a bit like your room or house. If it is messy, then your life probably are too. You need to find the right mindset to find MLM success, which online is your blog.
Still wondering about why you should have a blog? You sincerely need to stop asking those questions and take action. All those other marketing methods that I mentioned before are good method, but they can wait. I know as I did just that specific mistake of leaving to start a blog until late. The truth is the longer you wait with your blog, the slower your business will grow. The longer it will be for you to find MLM success.
I had the blog up, but did not do any work on it as somewhere in my head I was constantly thinking later. I had so many other parts to mind, why would I have a blog? I had all these other funnels that I put so much time in to, that are great.
I finally got it. It was one of those a-ha moments that you hear and read about. My blog really is my business. The only funnel to MLM success is to have a successful blog. Everything else I was doing, the social sites, the article writing, the free ads, the auto responder, all comes back to my website and my blog, that truly is my business. I started to work on making the blog look good and search engine attractive. Not only was did this blog contain my whole business, but it needed to have the right look and the right content. I found out that web design is just as important and is a whole business of its own. It took a bit of work, but once it was done and I could start to add my blogs to it, I discovered that working on it is actually quite a bit of fun. Good thing I enjoy it as it is important to constantly work on it and add valuable content. All the work to create a website that is me and my business.
Another great important reason to have your own blog is that it is the one part of your business that is yours and that you control. Should any of the other business funnels fail, you will still have your hub and your lists.
A couple of very general, but essential, tips on creating a blog. Since the blog now is your business, it needs to reflect you. Make sure it contains interesting and valuable material to your readers. Do not forget to add some fun too. Avoid any form of negativity such as criticism or arguments. Should your blog start to become uninteresting and dull, then you need to change you. As simple as that. Your blog works a bit like your room or house. If it is messy, then your life probably are too. You need to find the right mindset to find MLM success, which online is your blog.
Still wondering about why you should have a blog? You sincerely need to stop asking those questions and take action. All those other marketing methods that I mentioned before are good method, but they can wait. I know as I did just that specific mistake of leaving to start a blog until late. The truth is the longer you wait with your blog, the slower your business will grow. The longer it will be for you to find MLM success.
How Can A Blog Help Your Business? Grow Your Business With Blogging
So you paid the big bucks for a slick website design and you've uploaded it. Where's the flood of new customers that you thought you'd get? New sites often receive little to no visitors. You need to grow your business with blogging.
Your main website offers important information about your business--what you do, what you sell and how to contact you. This information is relatively static. Unless you move or update your offerings, you don't have to make adjustments to the page. A blog, however, is constantly changing and growing. Each new post can bring new information about your business.
Increased Website Traffic As you add pages to your blog, you add to the ways that potential customers can find you in the search engines. With just a normal web page, there's only about five chances for customers to find you. If you make a new blog post every day, you'll quickly have hundreds of pages to your site, each offering an opportunity for customers to find you.
For example, if you're a restaurant in Boise, you want customers to find you when they search "Boise restaurants", "restaurant in Boise" and "good food in Boise". Your main website can only be optimized for so many different keywords, but you can use these variations throughout your blog posts in the hopes that those pages will rank for the search team.
Customer Interaction Additionally, a blog offers you a way to interact with your customers. You can set up your blog to host polls or ask for feedback. Interacting with customers on a blog is a bit different than interacting with customers through other social media, like Facebook and Twitter. It gives you a chance to tell a longer story, make big announcements or get more detailed feedback.
Your blog also gives a more human aspect to your business. People will connect the voice of the blog to the voice of your business, even a ghostwriter does the actual blogging.
Branding Opportunities A business blog should be personal and helpful to potential customers. For example, a home decorating store might blog about how to choose a paint color for the living room, while a toy store might blog about the hottest birthday gifts for toddlers.
As you give away these tips to consumers, you build confidence in your brand. Customers start to see you as the expert in the field and become more likely to turn to you when they're ready to make a purchase.
Your main website offers important information about your business--what you do, what you sell and how to contact you. This information is relatively static. Unless you move or update your offerings, you don't have to make adjustments to the page. A blog, however, is constantly changing and growing. Each new post can bring new information about your business.
Increased Website Traffic As you add pages to your blog, you add to the ways that potential customers can find you in the search engines. With just a normal web page, there's only about five chances for customers to find you. If you make a new blog post every day, you'll quickly have hundreds of pages to your site, each offering an opportunity for customers to find you.
For example, if you're a restaurant in Boise, you want customers to find you when they search "Boise restaurants", "restaurant in Boise" and "good food in Boise". Your main website can only be optimized for so many different keywords, but you can use these variations throughout your blog posts in the hopes that those pages will rank for the search team.
Customer Interaction Additionally, a blog offers you a way to interact with your customers. You can set up your blog to host polls or ask for feedback. Interacting with customers on a blog is a bit different than interacting with customers through other social media, like Facebook and Twitter. It gives you a chance to tell a longer story, make big announcements or get more detailed feedback.
Your blog also gives a more human aspect to your business. People will connect the voice of the blog to the voice of your business, even a ghostwriter does the actual blogging.
Branding Opportunities A business blog should be personal and helpful to potential customers. For example, a home decorating store might blog about how to choose a paint color for the living room, while a toy store might blog about the hottest birthday gifts for toddlers.
As you give away these tips to consumers, you build confidence in your brand. Customers start to see you as the expert in the field and become more likely to turn to you when they're ready to make a purchase.
Can Traffic to a Blog Help a Published Book Sales?
Someone asked me about writing and blog, or more to the point they want to promote their published book on their blog, but they want to get the traffic to buy their book. It seems on the surface something that is simple, but really it is a bit more complex than that. Traffic, be it from search engines of from a link that a potential reader has clicked on means something, and there are ways to make reader aware of your book. Traffic to a blog can help your published book in terms of sales, but you must do a bit of work to get that traffic.
1) Get links to your blog; This is by far the most important, so for example you need to add your blog to social networking sites such as Stumble Upon or Digg, but beyond that look around, writing online articles will also get traffic to your blog. This becomes more important the more you want to promote your writing and your book. Of course traffic is one thing, but there should be other factors included in traffic.
2) The Content of your blog should also focus on the book: Do not re-write the book on your blog, but your traffic should get an idea of how your book can help them. If your book is about publishing, make certain some part of your blog relate to this. If you book is about the online world, publishing a blog about it makes more people come. Again in this case the better the content the more likely your traffic will sticks around and potentially buy a book.
3) Your traffic has to "see" your book: This is a fine art, too much "mess" and no traffic will look for a book on your site, too much promotion and traffic will leave very quickly. Too little done with your book and your readers will not know why they came to your blog in the first place. Traffic from search engines look for something that they need. In other words, your blog should help them even if they do not buy a book of yours. Make certain that your published posts will be clear and will lead to other posts on your blog. As in link between posts, not only for ease of use on the site, but because even if this particular post does not help a reader, they might find it on another post.
4) Put what you intend to sell somewhere where a Reader will find it: Traffic is fickle. In other words, if you want traffic to stay long enough to buy a book, or another product, you need to have it somewhere where they will see it. You often only have about 2 seconds to get traffic to stay on your blog. Updates are important and so is the interaction of comments and other things. Updating a blog can be once a week or each day, but it always needs to be updated, otherwise people will not come back.
5) Understand the value of return traffic: In this case you have them "hooked" and they will come back, and potentially comment or buy that book. Have something of value for return traffic. Which is why linking between posts is a good thing, and why updates are of value. Make certain that comments are clear of spam, and that your focus on your blog and on your products are good, so that traffic will come again. Writing great content is important in the beginning, so take time to make certain you give the best value to all your traffic, and encourage them to buy that book, because yes traffic to your blog will help book sales.
Think of your blog as the art of publishing nonfiction. The better you deal with traffic the more it comes, and the more likely it will buy your products, in this case your book
1) Get links to your blog; This is by far the most important, so for example you need to add your blog to social networking sites such as Stumble Upon or Digg, but beyond that look around, writing online articles will also get traffic to your blog. This becomes more important the more you want to promote your writing and your book. Of course traffic is one thing, but there should be other factors included in traffic.
2) The Content of your blog should also focus on the book: Do not re-write the book on your blog, but your traffic should get an idea of how your book can help them. If your book is about publishing, make certain some part of your blog relate to this. If you book is about the online world, publishing a blog about it makes more people come. Again in this case the better the content the more likely your traffic will sticks around and potentially buy a book.
3) Your traffic has to "see" your book: This is a fine art, too much "mess" and no traffic will look for a book on your site, too much promotion and traffic will leave very quickly. Too little done with your book and your readers will not know why they came to your blog in the first place. Traffic from search engines look for something that they need. In other words, your blog should help them even if they do not buy a book of yours. Make certain that your published posts will be clear and will lead to other posts on your blog. As in link between posts, not only for ease of use on the site, but because even if this particular post does not help a reader, they might find it on another post.
4) Put what you intend to sell somewhere where a Reader will find it: Traffic is fickle. In other words, if you want traffic to stay long enough to buy a book, or another product, you need to have it somewhere where they will see it. You often only have about 2 seconds to get traffic to stay on your blog. Updates are important and so is the interaction of comments and other things. Updating a blog can be once a week or each day, but it always needs to be updated, otherwise people will not come back.
5) Understand the value of return traffic: In this case you have them "hooked" and they will come back, and potentially comment or buy that book. Have something of value for return traffic. Which is why linking between posts is a good thing, and why updates are of value. Make certain that comments are clear of spam, and that your focus on your blog and on your products are good, so that traffic will come again. Writing great content is important in the beginning, so take time to make certain you give the best value to all your traffic, and encourage them to buy that book, because yes traffic to your blog will help book sales.
Think of your blog as the art of publishing nonfiction. The better you deal with traffic the more it comes, and the more likely it will buy your products, in this case your book
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